We were recently introduced to this power mapping tool by Anna Rose from Farmers for Climate Action. Its original source is 'A guide to power mapping' by Move to Amend. The simplicity of it rocked our world. We have been teaching the concept of power mapping in our leadership programs for years, but we love the way this is a one page easy to understand / use tool. Download the tool at the bottom of this article.
Power mapping is a leadership tool and process. No matter what you are leading (could be an issue, policy change, campaign etc) a power map is one of the first things we suggest you do. It’s all about the people. It will help you and your team to identify; Your allies; Your opponents; Your targets and Your influencers (ie who can do the influencing in order to reach a specific goal.)
Each of these people exist, it’s great to be able to get clear about who is who! It’s all about developing relationships.
Like anything, the success of this tool is in the doing. So here are 5 easy steps to get you started.
5 Easy Steps to Get Started.
Step 1 - Determine your target
Decide who you are going to focus on. Who is the key decision maker?
Step 2 - Who has influence on your target / market?
Research your target. Find out everything you can about them. Then write them down as well as who may influence them. This can include individuals, groups, organisations etc.
Step 3 - Draw a grid to plot influence and helpfulness
This helps you to work out which of your target's influencers can be the most helpful. A key here is that it is not always you / your organisation who needs to front your target it can be done via the relationships and hence the influence of others. Download the tool at the bottom of this article. It includes the grid.
Step 4 - Recognise lines of power
Some of the individuals / groups you map out will have connections to each other. It's important to draw lines between them. This way you will see that one group or individuals connects to many others. This is extremely useful to know.
Step 5 - Target priority relationships
Take a close look at your Power map. Identify those individuals and groups that are the most significant to your target. And yes now you can work out your approach.
We'd love to hear how you go with this once you have used it.